5 Boxes to Check Before Expanding Your Franchise Outside the U.S.
You can successfully branch into new markets by being prepared and knowing how to do it properly.
For a modern, lifestyle brand to truly represent all people, global expansion is a necessary step but one not to be executed without considerable forethought. Before taking the leap across international waters, a company's leaders need to be strategic, not only in operational planning, but in its consideration of cultures, people and brand messaging, and in identifying the right business partners that set future franchises up for success.
My clear vision for Realty ONE Group International from day one was to be a global company, so that's been a factor in all we've done, not just a growth story for Wall Street and shareholders. But that may not be the case for all companies.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'