5 Boxes to Check Before Expanding Your Franchise Outside the U.S.
You can successfully branch into new markets by being prepared and knowing how to do it properly.
Opinions expressed by Entrepreneur contributors are their own.
For a modern, lifestyle brand to truly represent all people, global expansion is a necessary step but one not to be executed without considerable forethought. Before taking the leap across international waters, a company's leaders need to be strategic, not only in operational planning, but in its consideration of cultures, people and brand messaging, and in identifying the right business partners that set future franchises up for success.
My clear vision for Realty ONE Group International from day one was to be a global company, so that's been a factor in all we've done, not just a growth story for Wall Street and shareholders. But that may not be the case for all companies.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders