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5 Things to do on Every Sales Call to Close More Deals In this article, we cover five strategies to help you have more effective and successful sales calls with potential customers.

By Ashley Kirkwood

Opinions expressed by Entrepreneur contributors are their own.

I was on my 50th call of the day at my corporate inside sales job. I took a deep breath before dialing the next call, and as I exhaled, I made a decision. I was going to switch things up on my next call. I made a decision right then and there that my next call would be great, and can I tell you the truth? I didn't land the deal on my next call, but the mindset shift made the call better than my first few. Before we get into the strategies, let me tell you a universal truth: In order to excel at sales, you will need to be positive — prepared and positive!

Before launching my speaking coaching company, I worked as an inside sales representative. I made about 100 cold calls a day, and it was one of the best jobs I have ever had. It taught me so much about sales. Now, I don't make cold calls. I sell corporate speaking packages to corporations. At this point in my career, they know I am calling because they booked the call with me or a member of my team. The dynamics are very different, but there are still some fundamental things that you should do on each and every sales call to close more deals.

1. Use a sales script