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8 Psychological Tricks to Increase Conversion Rates for SaaS Startups These simple hacks can play a pivotal role in customer psychology and drive potential buyers to a sale.

By Manno Notermans

Opinions expressed by Entrepreneur contributors are their own.

SEAN GLADWELL | Getty Images

Does growing a new startup feel hopeless and impossible? We agree that the competition is getting really fierce, and it seems like every few minutes, a new app launches. But all you need is to understand what influences consumer psychology and be open to unique and creative solutions.

Offering the product that best meets your customers' needs, having impeccable customer service or optimizing all profitable acquisition channels already allow you to increase your turnover rate. But, to optimize your conversion rate optimization (CRO), some techniques appeal to consumer psychology.

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