This is a subscriber-only article.

Save 33% on Entrepreneur+ during our Memorial Day Sale

Use code SAVE33 at checkout.

Subscribe Now

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Affordable Custom Made Suits? It's No Longer an Oxymoron Proper Suit stitches together bespoke tailoring and e-commerce so the American male can dress better for less.

By Jason Daley

Opinions expressed by Entrepreneur contributors are their own.

In 2009, when Richard Hall and McGregor Madden were working in Shanghai--Hall for the Canadian trade office; Madden for Groupon--the two friends didn't aspire to dress like GQ models. That is, until they fell in with a crew of stylish Swedes who introduced them to the world of low-cost custom clothing. As the two upped their sartorial smarts, others took notice. "When we'd go home for Christmas to Oregon and Indiana, all our friends would comment on how nice our clothes were," Hall says.

In 2011, after Hall lost his job and Madden decided he was ready to move on, they leveraged their knowledge of Chinese manufacturing and trade, technology and the Mandarin language to create Proper Suit, a company that sells high-quality, Chinese-made, custom laser-cut suits online. In just two years, Proper Suit reached $1 million in sales, and its founders, now based in Chicago, have launched a second, potentially more lucrative business called Hall&Madden, a subscription dress-shirt service.

Proper Suit's McGregor Madden (left) and Richard Hall.
Proper Suit's McGregor Madden (left) and Richard Hall.

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In