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Barter to the Cause

Does cutting costs sound like a good start-up idea? Read on for 5 tips to help you save money by bartering.

By Nichole L. Torres

Opinions expressed by Entrepreneur contributors are their own.

Almost every start-up expert tells you to barter to savemoney-but very few actually tell you how to realistically usebartering to reduce costs. We went to Bob Meyer, publisher ofBarterNews Magazine, to get the skinny on this oft-mentionedstart-up strategy.

  • Know the difference betweendirect barter and exchange barter. Direct barter meansto swap your product or service for the product or service of yourvendor. Exchange barter is when you're part of a barter groupwith other businesses, and each business earns "tradedollars" that can be exchanged for needed items.
  • Don't believe themisconception that you'll somehow get shady productsor services in barter.

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