Natural Order Customers get their products, clients get their services-but the environment is still waiting on its big shipment of respect.

Within weeks of taking office, President George W. Bush sent outa message: Business growth will be a higher priority than theenvironment. Bush acted quickly in pronouncing the Kyoto Protocoldead in the United States, angering leaders of industrializednations who, alongside the previous U.S. administration, hadhammered out what was to become the foundation of a treaty among178 nations promising to lower greenhouse gases. At the same time,he pushed energy production rather than conservation as thesolution to the energy crises on the East and West Coasts. By the30th anniversary of the first Earth Day this past April, theenvironmental movement seemed to be losing ground, with businessgrowth coming possibly at the expense of the environment.

Playing WithRainbows

But entrepreneurs like 26-year-old Darren Patrick aren'theaded in that direction. Patrick may not have been demonstratingin Genoa against globalization, free trade or corporate pollution,but he is acutely aware of businesses' impact on theenvironment as he runs his business in San Antonio.