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The Truth?

Your employees <i>can</i> handle it, so just communicate with them, already.

This story appears in the July 2005 issue of Entrepreneur. Subscribe »

The biggest challenge in communicating with employees today isnot coping with a culturally diverse work force, overcoming theimpersonalization of e-mail or battling to getyour message across. Instead, it's getting employees to trustyou and offer ideas for improving the business.

It was one of Tory Johnson's eight employees who firstsuggested expanding -based Women For HireLLC to the in 2004. "It wasn't a case whereI said, 'We are going to expand and I want you to figure outwhat the are,'" says Johnson, 34, founder andCEO of the $2 million career-fair organizer. "Someone came tome and said, 'Here's what I think, and here's why.'We did it, and it's been a huge growth opportunity forus."

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