Trading Up No cash? No problem. Here's how smart entrepreneurs use barter to help save money, create connections and grow their businesses.
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When Rich Kazimir was getting his IT services firm off theground in early 2004, the former engineer knew he and his staffneeded sales training, but he didn't have much cash to pay forit. The solution? The 47-year-old entrepreneur offered to swapservices with a local business coach.
The trainer coached him on business development and helped himset up a sales management plan for the business development managerof his CM ITSolutions franchise in Flemington, New Jersey. In return,Kazimir got the trainer online. No cash changed hands. Instead,both parties contributed what they could, and got what they wanted."We built her a nice website," Kazimir says, "andshe provided me with marketing and sales coaching."
Barter Background
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