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Combine Your Green and HR Efforts

Reducing your environmental impact one employee at a time.

This story appears in the December 2008 issue of Entrepreneur. Subscribe »

If one of Amy Rao's employees fancies a gas-saving car, he or she can subtract $10,000 from the price tag. That's because the founder and CEO of Integrated Archive Systems Inc., a Palo Alto, California, data management solutions specialist, grants each of her 63 employees that much toward the purchase of any hybrid. Rao, 45, is a committed environmentalist but considers the program as much policy as environmental initiative. "The hybrid car program is such an incredible gift to an employee that it really does build allegiance to the company," says Rao.

HR has plenty to contribute to the greening of a company. A recent report from independent researchers Kate Lister and Tom Harnish suggests that if U.S. employers allowed all employees who are able to work from home to do so, it would cut annual emissions by 107 million tons and reduce foreign oil dependence by 80 percent. Greening a company also helps HR, says Jeana Wirtenberg, a director of the Institute for Sustainable Enterprise at Fairleigh Dickinson University. "First of all, you'll recruit and retain better. Second, you'll have people who are more engaged and productive."

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