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Cut Costs, Spur Growth and Rejuvenate the Customer Experience Through Digital Transformation Implementers can enhance customer experiences in the wake of the Covid-19 pandemic.

By Craig Melrose

Opinions expressed by Entrepreneur contributors are their own.

After a year since the pandemic's beginning, digital transformation (DX) strategies continue to appear near the top of organizations' priority lists, with 92% of PTC's State of Industrial Digital Transformation manufacturing respondents at various stages of their respective digital journeys. Even with some having yet to implement DX into a production environment, it's on their radar.

The pandemic didn't necessarily introduce companies to DX. However, it rapidly accelerated the importance of digital projects seemingly overnight, as 69% of companies' board of directors say the effects of Covid-19 have accelerated digital business initiatives. The inability to interact in person and the disruption to business continuity triumphed other top-of-list strategic pain points, as mindsets shifted from "Adopt DX at my own pace," to "How do I implement DX in today?"

It is unprecedented for any project on an executive's list of priorities to make this overnight jump to the top, and now these digital projects are flourishing in three distinct value areas: cost, growth and customer experience.

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