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Defense to Offense: Leveling Up Your Business Strategy in the New World It's time to start thinking about how your pandemic strategy can help you in the post-pandemic world.

By Andrew Walker Edited by Ryan Droste

Opinions expressed by Entrepreneur contributors are their own.

Last year, the name of the game for so many businesses was simple — just keep swimming. Staying afloat alone was a monumental task for many, and long-term plans were temporarily shelved; a business strategy that prioritized defense was the only option. It's no surprise that the biggest initiative for so many was taking on a more robust digital strategy. Although we're not at the finish line of the pandemic, there is now light at the end of this never ending tunnel and businesses are able to start thinking long-term; a robust offense is once again on the table.

Maybe organizing your online product info, a quick e-commerce cart or digital marketing campaign was part of your defense last year, but how are you going to make these now-essential business pillars part of your long-term offense? How are you going to invest and make it last? Here are three quick keys to rebounding and getting back on offense.

Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty

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