This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Defense to Offense: Leveling Up Your Business Strategy in the New World It's time to start thinking about how your pandemic strategy can help you in the post-pandemic world.

By Andrew Walker

Opinions expressed by Entrepreneur contributors are their own.

Last year, the name of the game for so many businesses was simple — just keep swimming. Staying afloat alone was a monumental task for many, and long-term plans were temporarily shelved; a business strategy that prioritized defense was the only option. It's no surprise that the biggest initiative for so many was taking on a more robust digital strategy. Although we're not at the finish line of the pandemic, there is now light at the end of this never ending tunnel and businesses are able to start thinking long-term; a robust offense is once again on the table.

Maybe organizing your online product info, a quick e-commerce cart or digital marketing campaign was part of your defense last year, but how are you going to make these now-essential business pillars part of your long-term offense? How are you going to invest and make it last? Here are three quick keys to rebounding and getting back on offense.

Related: How to Build Your 2021 Business Strategy in the Face of Uncertainty

Editor's Pick

Related Topics


What Should You Value More — An Investor's Money or Their Experience?

On this episode of "Entrepreneur Elevator Pitch," a contestant has a very tough decision to make: Take the big money now, or gamble on bigger money later.


If You Want People to Follow You, Stop Being a Boss — 8 Steps to Truly Effective Leadership

Understand the key differences and embark on the journey from boss to leader with these eight vital steps. This article unveils how to inspire and lead teams with passion and purpose.

Health & Wellness

Great Gift Alert: Limited-Time Deal on a Deep Tissue Massager for $69.97

Get this massager for 65% less (regularly $199) now through December 17.


4 Marketing Budget Hacks That Will Boost Your Business in 2024

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Side Hustle

This Millennial Dad Just Wanted to Help His Daughter Care for Her Bearded Dragon. Then His Cricket-Breeding Side Hustle Exploded — Earning $27,000 in One Month.

It wasn't Jeff Neal's first attempt at a side gig, and before long, the "prototypical millennial side-hustler" realized his product had major potential.

Business News

Photos Leak of McDonald's New Space Age Spinoff Restaurant 'CosMc's'

The mega fast food chain is experimenting with a galactic-themed restaurant, drawing inspiration from an alien character featured in its 1980s commercials.