Does Social Responsibility Hurt a Company's Bottom Line?
For better returns, should you invest in businesses engaged in social responsibility, or those on the opposite end of the spectrum?
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On Dec. 14, 2012, when Gerry Sullivan learned that a deranged killer had gunned down 26 people at Sandy Hook Elementary School in Connecticut, he looked into positioning his mutual fund in Smith & Wesson stock.
Shares of the gunmaker would plunge in the wake of the massacre, he reasoned. Then they'd slowly rebound as Congress ignored calls for stricter gun controls.
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