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How to Keep Loyal Customers (and Annoyed Customers) Coming Back for More The art of acquiring, and holding onto, the repeat customer.

By Sheryl Mays •

Opinions expressed by Entrepreneur contributors are their own.

Customer retention has saved billions of advertising dollars for millions of companies.

Clients that continue to make purchases, support special offers, are comfortable trying new products and willing to share their experiences ensures your business remains profitable.

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