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One Thing You Should Never Skip When Planning Your Course or Training Program Why the decision of conducting user research and learning needs assessments can make or break your program.

By Ana Santos Edited by Russell Sicklick

Opinions expressed by Entrepreneur contributors are their own.

We've all been there before, having been told that all we had to do was to "follow our passion" and we'd automatically attract the right type of clients — learners for our course, in this case. The best thing is that you don't even need to be an expert to start teaching, creating a course or even leading your own training program. That's great, right? So great that it sounds almost too easy to be true.

That's because we're missing a crucial step: knowing enough about our learners so that we deliver the best program for them.

You see, a course is a product. A training program is a product. A workshop is a product. You can be passionate about your product all you want, but if the product doesn't solve a problem for your audience or you're simply targeting the wrong audience, then the product won't work.

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