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Why Industry Leaders Are Turning Towards Predictive Analytics Moving from a defensive to an offensive position to facilitate opportunity and growth.

By Alejandro Garcia Manic

Opinions expressed by Entrepreneur contributors are their own.

The feeling of uncertainty felt during the pandemic was extensively triggered by two characteristics of the virus; it is invisible to the naked eye and it is unpredictable.

For many companies and CEOs, this pandemic has accelerated the adoption and innovation of new technologies by months or years. The benefits and implication of this technological acceleration and disruption are here to stay and will be permanent.

Among the driving forces of this disruption is the shift of user and consumer behavior from ecommerce to social interactions and financial transactions — as well as the need of companies and organizations to adapt to the new paradigm in order to survive.