This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Why Industry Leaders Are Turning Towards Predictive Analytics Moving from a defensive to an offensive position to facilitate opportunity and growth.

By Alejandro Garcia Manic

Opinions expressed by Entrepreneur contributors are their own.

The feeling of uncertainty felt during the pandemic was extensively triggered by two characteristics of the virus; it is invisible to the naked eye and it is unpredictable.

For many companies and CEOs, this pandemic has accelerated the adoption and innovation of new technologies by months or years. The benefits and implication of this technological acceleration and disruption are here to stay and will be permanent.

Among the driving forces of this disruption is the shift of user and consumer behavior from ecommerce to social interactions and financial transactions — as well as the need of companies and organizations to adapt to the new paradigm in order to survive.

Editor's Pick

Related Topics


Why Every Entrepreneur Should Consider Starting a Podcast

This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.


Want to Connect With Your Customers? Ditch Old Tactics To Forge Stronger Bonds

Communicating effectively with customers can make or break your business.


I've Spent Decades Studying How Mentors Make You Successful. Here's How You Find the Right Ones.

After teaching thousands of students and executives, building a personal board of advisors — or a group of mentors — is the one piece of advice I give to everyone. Here are five of the most important things to know about building your board of mentors.


4 Marketing Budget Hacks That Will Boost Your Business in 2024

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Business Plans

10 Simple Ways to Score Media Coverage for Your Book

Media coverage can greatly amplify a book launch, but pitching effectively is key to getting press.