Why PR Is Fundamental in Scaling Your Business Rapidly
Follow these four principles to transform from a great company to the benchmark in the industry.
By Abeer Raza •
Opinions expressed by Entrepreneur contributors are their own.
"If I was down to my last dollar, I would spend it on public relations." —Bill Gates
Every year, millions of startups are launched across the world, each with its own unique selling point, each with a new solution. We hear about some of them, but some we never find out about. These startups use all the latest technology, understand the basic business principles and spend months, if not years, perfecting their services or product.
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