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Your Company Needs an Executive Communications Plan Prioritize listening to feedback, cultivating thought leadership and creating a speak-up culture.

By Alexia Vernon

Opinions expressed by Entrepreneur contributors are their own.

What do the most accomplished, forward-thinking and resilient companies do to ensure success?

They consistently prioritize transparent and effective internal and external communication with employees, customers and key stakeholders. To achieve this, they hire full-time or fractional Chief Communications Officers to serve as strategic business advisors. People in these positions oversee public relations, brand and reputation management, internal announcements and communication to team members.

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