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Your Company Needs an Executive Communications Plan Prioritize listening to feedback, cultivating thought leadership and creating a speak-up culture.

By Alexia Vernon

Opinions expressed by Entrepreneur contributors are their own.

What do the most accomplished, forward-thinking and resilient companies do to ensure success?

They consistently prioritize transparent and effective internal and external communication with employees, customers and key stakeholders. To achieve this, they hire full-time or fractional Chief Communications Officers to serve as strategic business advisors. People in these positions oversee public relations, brand and reputation management, internal announcements and communication to team members.

Most organizations, whether they are small businesses, nonprofits or traditional corporations, have some form of a communications strategy. However, too many organizations are far less strategic when it comes to executive communications — particularly if they don't have a Chief Communications Officer.