A masterclass by Alban Adam will be held in Georgia as part of the BTU x ESMOD partnership!
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Alban Adam is a leading figure in the contemporary fashion industry, establishing himself both in PR and communications as well as through his own creative vision. His career includes significant collaborations with renowned brands such as Mugler, Diesel, and BALENCIAGA. Through his work with these brands, Alban was able to develop unique communication strategies for each and successfully position them in the global market.
At Mugler, where he served as Communications Director, Alban played a major role in shaping the brand's international image. His innovative thinking and professional approach were crucial in enhancing the brand's PR efforts, helping Mugler stand out and make a lasting impact in fashion.
Alban's journey continued at Diesel, where he took on the role of global head of press and PR Manager for Northern Europe. Here, he introduced fresh strategies that significantly boosted Diesel's standing in the global fashion scene, helping the brand stay relevant and competitive.
In more recent years, Alban joined Balenciaga, where, alongside Lota Volkova, he was instrumental in shifting the brand's PR and communications strategy. His work at Balenciaga has had a transformative effect, reinforcing the brand's iconic status.
Alban has made a creative contribution to various fashion publications and media platforms. His articles and features can be found on platforms like Dazed and NOWNESS, where he discusses the intersection of art, fashion, and media. He often shares his perspective and creates reviews on how these industries have merged and influenced each other.
Today, Alban Adam continues to make waves in the fashion industry, shaping communication strategies and contributing to the evolution of modern fashion. His work continues to have a lasting impact, making him a driving force in the world of fashion PR and strategy.
This masterclass is one of the first events of the ESMOD x BTU partnership, but it is only the beginning – in the future, numerous international fashion experts will conduct masterclasses as part of this collaboration.
Date: March 17th.
Location: Stamba Hotel, Dome
Tickets are already on sale at TKT.GE.