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A Brutal Performance Review Helped Sweetgreen's CEO Manage Everything Better

Jonathan Neman shares what he learned from getting an evaluation from co-founders, employees and family.

This story appears in the September 2018 issue of Entrepreneur. Subscribe »

One day in March, I arrived at my Los Angeles office and prepared for an emotional bruising. My executive coach had interviewed 17 people close to me -- my wife, my mom, my co-founders, my direct reports and some other employees -- and it was time to learn what they said. What do they think are my strengths and weaknesses? What are my blind spots? Where do I need improvement?

Alex Wong | Getty Images

I wasn't sure I was ready to hear the answers.

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