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A Cognitive Scientist Reveals Why We Choke Under Pressure and How to Avoid It

Cognitive scientist and president of Barnard College Sian Beilock discusses how we "get in our own way" when it matters most and shares strategies to help prepare for success when the stakes are high.

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This story appears in the June 2022 issue of Entrepreneur. Subscribe »

Few experiences are more frustrating: You spend hours, days, or weeks preparing for a high-pressure moment — a presentation, an interview, a client pitch — and when it finally arrives, stress and anxiety get the best of you.

Courtesy of Barnard College

Instead of giving the performance you know you're capable of, you "choke."

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