Anatomy of a Rumor
How the office rumor starts, proliferates and can be stopped
Almost every business, no matter its size, swirls with rumors about layoffs, promotions, cutbacks--even the boss's liposuction. Most of the time, the chitchat is harmless, but occasionally, backchannel chatter can destroy trust and sabotage productivity. We asked Nick DiFonzo, rumor psychologist at the Rochester Institute of Technology and author of The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors, to help us map the progression of an office rumor--and suggest a few ways to keep one from getting out of hand.
"There are rumors about everything, but the three most prevalent categories are the quality of someone's work, tenure (whether or not someone's keeping their job) and personnel changes. It's counterintuitive, but it turns out that office rumors are extremely accurate. If people care about the subject and there's a way to check the facts, the rumor will get more and more accurate over time."
"Rumors are circulated quickest by people who have a lot of connections or are social hubs. Secretaries, managers, supervisors--anyone connected with many branches of an organization."
"Employees can lose trust in management and one another. I saw that happen in one company. There were rumors that were entirely negative and entirely about management. It contributed to a feeling that the people in management were aliens, totally out of touch with employee concerns."
Rumors "can last forever-but if they're handled effectively, they can die off. Go to the super-spreaders, issue a detailed refutation and ask them to spread that. Limit the uncertainty people are experiencing. State a timeline in which news will come out. And respond to rumors quickly based on the truth. If you deny something that's true, you'll eventually be found out and lose all power to rebut rumors later."
"Rumors are a natural part of social networks. We have to have a healthy respect for the power of rumors that are both negative and positive. The best approach is to manage them ethically and properly."
Entrepreneur Editors' Picks
If You Focus on Problems, You'll Only Find More Problems. Here's How to Focus on Solutions.
Apple Asks This Jarring Interview Question as a Secret Way to Evaluate a Candidate