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Adjust Your Focus

You've tried the vertical hold. You've messed with your brightness settings. But there's only one thing to do when those late-'90s management mantras don't offer you a clear picture.

This story appears in the October 2001 issue of Entrepreneur. Subscribe »

If you're looking for a big idea, you may want to squint a little. If your dreams are filled with eager investors, wake up. And if you only have eyes for technology, it's time to get a new love. So says a recent study that identifies seven new focuses required of today's entrepreneurs, suggesting that maybe--just maybe--you aren't born knowing it all.

Hopes of cutting through the sea of management fads motivated Houston entrepreneur Joe M. Powell, who started and sold three businesses before starting Worthing Brighton Press in 1995, to conduct the study, interviewing business professors at 28 top graduate schools in the process. "I'm frustrated by the noise and confusion and trendiness," he says.

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