Jeff Toister is an author, consultant and trainer who helps companies develop customer focused cultures. In this conversation he shares ways that business owners can glean insights and learnings from their online reviews, as well as best practices for responding and engaging with reviews. Discover the true impact of critical reviews on your online reputation, and how to play an active role in the conversation.

Perfect Pizza’s Tashia Robinson shares the elements—consistency, customer service, and community— that make her franchise a success. Perfect PizzaAli Schwartz Meserole Sound

Keene Addington shares his journey from selling his established restaurant chain to returning to his restaurateur roots by founding Tortoise Supper Club, a family-owned restaurant located in downtown Chicago. Tortoise Supper Club Ali Schwartz Meserole Sound: 

This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

Aligned Modern Health takes pride in its exemplary customer service and attention to detail. To achieve this across 17+ locations, it takes the right staff and a positive employee culture. Hear from the health and wellness center’s marketing director Elizabeth, plus reviewer Atiya who shares her experience with other providers before finding her team at Aligned. Aligned Modern Health Ali Schwartz Meserole Sound

After struggling to find a gym that felt like home, partners Juan and Amanda decided to open their own strength training gym and nutrition business. With a focus on giving back to the military members and first responders in their community, they’ve built a welcoming place for their members, like our reviewer Josh. Josh shares his experience at the gym and how the strong sense of community there inspired him to spend even more time with his new fitness family.

Nic Faitos, Owner of Starbright Floral Design, shares his approach to critical reviews. Starbright Floral Design Ali Schwartz Meserole Sound

A great business idea solves a hole in the marketplace, creating something that solves a problem that no one had previously been able to solve. This doesn’t always mean coming up with a new idea, sometimes it just means identifying where an existing business could meet a need and starting there. That is what Shelly Walker, owner of Fairmount Bicycles in Philly did - and it paid off. Her business is more than a business - it’s a place people want to be, according to this week’s Yelp reviewer. Fairmount Bicycles Ali Schwartz Meserole Sound

Uncovering why you want to start a business or what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end. And it’s the story of how co-owner James Morro started Urban Kayaks. They were dedicated to creating a great experience and learned from what the competition was doing wrong to bring the best possible outcome to life. This week’s Yelp reviewer, Michelle S. echoes those points precisely after her experience with them. This episode is sponsored by DoorDash for Work. Get DoorDash for Work and make work delicious. Go to: work.doordash.com/BTR Urban Kayaks Ali Schwartz Meserole Sound

Being a true solo entrepreneur is not an easy job because, in essence, it’s all of the jobs. It’s never simple to start or run a business, but there is an added element of responsibility and often stress that comes with being the sole proprietor. Victoria Gasparro, owner of The Party Nail, shares what it means to not only own a business but to also be the business and Yelp reviewer, Naomi Y, discusses how it’s really about the value you get that makes an experience worth the cost. This episode is sponsored by DoorDash for Work. Get DoorDash for Work and make work delicious. Go to: work.doordash.com/BTR The Party Nail Ali Schwartz Meserole Sound

Sometimes as a business owner you’re involved in a very pivotal moment in a consumer’s life. They are coming to you in a moment of need and have to trust that you’re going to help them through to the other side. Tim Lo, co-founder of career counseling service, Your Next Jump, finds himself in that position daily. He knows that developing trust, right off the bat, is essential and his entire business is built off of that foundation - something this week’s Yelp reviewer, Heather C. knows well. Your Next Jump Ali Schwartz Meserole Sound

Creativity and authenticity are two key factors in creating a successful business. For Matthew Wong, Co-Founder and CEO of Tea and Milk in NYC, channeling passion into creativity is a core operating principle. To create a product that could be a dime-a-dozen, but somehow rises above, is not an easy feat. This week hear from Yelp reviewer Jando S. on how the business has managed to stand out in a crowd and from Matthew about the importance of leveraging your true passion. Tea and Milk Ali Schwartz Meserole Sound

Business owners have enormous responsibilities and often have to navigate challenging situations. But when it comes to addiction and mental health counseling, the responsibilities go far beyond running a successful business. Dr. Church founded Wholeview Wellness because she felt there was a need not being met in the therapeutic community. Our Yelp reviewer Glori M. was kind enough to share her story and through herself & Dr. Church, we explore many learnings for businesses in any industry. Wholeview Wellness Ali Schwartz Meserole Sound

Customer expectations can be tricky sometimes and, as a business owner, they aren’t always in line with what you think they should be. Lucas Sin, owner of Nice Day Chinese in New York, has been expertly managing these challenges. Maintaining cultural integrity while meeting customer expectations is not easy - it takes work and dedication and this week’s reviewer, Morlene C. took notice. Learn how you can strike the balance in this week’s episode. Nice Day Chinese

Some industries have higher stakes than others. As someone who deals with the pressure of such a high stakes business - in addition to all of the other elements that go into running a successful operation - Nahuel Hilal, owner of Iris Tattoo, has plenty of insights to share. We talk a lot about the importance of customer experience and this week is no exception. When it comes to getting a tattoo - something that will be with you forever - the experience has to match the heightened moment. Iris Tattoo: https://www.yelp.com/biz/iris-tattoo-miami-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Taking a walk in someone else’s shoes can have so many benefits. This week’s guest, owner and founder of Ritual Hot Yoga, uses that method in almost every aspect of her business. From a customer’s first interaction on the website, to the class itself, owner and founder, Lindsey Kaalberg, put extreme thought & care into building a memorable experience - an experience “like no other,” according to Yelp reviewer, Jane C. Find out how Lindsey’s approach can be applied to all business models. Ritual Hot Yoga: https://www.yelp.com/biz/ritual-hot-yoga-chicago-chicago-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Anticipating diverse customer needs takes thought, intention and mindfulness. It’s not something that comes without work and Alex Bradberry, owner and founder of The Sparkle Bar, is well aware of what it takes to create a truly inclusive experience for her customers. In this week’s deep dive, Alex, who we heard from in episode three, lends us her expertise on the matter. The Sparkle Bar: https://www.yelp.com/biz/the-sparkle-bar-scottsdale?osq=sparkle+bar Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

It’s nothing new to hear that hospitality should be a big priority for all business owners. But, for Cali BBQ, it’s all about Digital Hospitality. While that may sound like just another buzzword, it’s something that all businesses should be prioritizing. In this ‘Deep Dive’ episode, Shawn Walchef, Owner of Cali BBQ & Founder of Cali BBQ Media, talks about what Digital Hospitality is, why it’s so important and what steps business owners can take to implement an effective digital strategy. Cali BBQ: https://www.yelp.com/biz/cali-comfort-bbq-spring-valley-4 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

This week we’re trying something a bit different and are introducing a Deep Dive episode where we’ll go deeper on one topic with one of our previous podcast guests. This week: Hiring and Firing with The Candle Pour’s Misty & Dennis Akers. They share their expertise and help business owners with how they might want to think about staffing and why who you hire is essential to creating an unforgettable experience. The Candle Pour: https://www.yelp.com/biz/the-candle-pour-tampa Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Many people care about small businesses and philanthropic causes, but truly making a difference takes a little something more. In our final episode during Women’s History Month, I spoke with Angela Shen, owner and founder of Savor Seattle. Angela cares deeply about her local community, advocates for a number of social causes, and actively supports women-owned businesses. Yelp reviewer, Vy M. connected immediately with Savor Seattle because of Angela’s customer service & mission. Savor Seattle: https://www.yelp.com/biz/savor-seattle-food-tours-seattle-2 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

This week we talked with Amanda Scotese, owner + founder of Chicago Detours - a touring company that is always pushing the limits of what is expected to create an unforgettable - and more importantly, irreplicable - experience for their customers. That mindset enabled them to thrive during a pandemic when in-person tours are out of the question. Our Yelp reviewer, Michelle R., experienced the Chicago tour from her living room in Orlando - an offering Amanda hadn’t dreamed of just one year ago. Chicago Detours: https://www.yelp.com/biz/chicago-detours-chicago-3 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

When you create a business for the community, it’s the community that can make you successful-even when you open during a pandemic. Natasha Burton, founder & owner of Mixed Fillings Pie Shop in Jacksonville, FL, prides herself on her customer service and connection to the local community. It’s her “brand,” combined with the delicious, uniquely named pies that sold reviewer, Natalia, on the shop. Learn how creating a space for meaningful conversations & being accessible brought Natasha success. Mixed Fillings Pie Shop: https://www.yelp.com/biz/mixed-fillings-pie-shop-jacksonville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Building a business where people go to feel inspired and confident is much easier said than done. Replicating and franchising that concept, all while making the important things stick, is even harder. Jami Stigliano, owner and founder of dance studio franchise, DivaDance, managed to make it happen. This week’s Yelp reviewer, Emily A., shares her story of how the Austin studio gave her a sense of empowerment and community. DivaDance (Austin location): https://www.yelp.com/biz/divadance-austin-3 Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Creating a business isn’t always about the endgame of selling a product. For Clinton Jones, owner of Magnum Opus Hair Salon in D.C., it’s about creating a cultural exchange. In this week’s episode we take a look at the journey of Yelp reviewer, Diane M., who went seven months without a haircut in the pandemic, turned to Yelp to find a new local business and came out the other side with a growing discussion - in addition to a stylish cut. Magnum Opus Hair Salon: https://www.yelp.com/biz/magnum-opus-hair-salon-arlington Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Some businesses are centered around a great product - others are about dependability, reliability and honesty. A great locksmith focuses on the latter. This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything. This week’s reviewer, Charlotte B., turned to Yelp in a moment of need. Jay finds many of his clients in moments of vulnerability - find out how he earns his exceptional reputation & what others can learn from it. Lockbusters:https://www.yelp.com/biz/lockbusters-new-york Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Having a product worth waiting in line for is something many business owners aim for - knowing that what you’re offering is worth both a consumer’s time and money. That’s what co-owners Sam Butarbutar + Wenter Shyu have achieved with Third Culture Bakery. We talk with Sam about how their commitment to quality has helped them find success and how they build impressive customer loyalty. To exemplify this, we spoke with cross-country Yelp reviewer, Cherie C., about her not one, but two reviews. Third Culture Bakery: https://www.yelp.com/biz/third-culture-bakery-aurora-aurora Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

“The celebration is still on. Your birthday doesn’t care that it’s COVID.” In this week’s episode, we talk to Mignon Francois, owner of the Cupcake Collection about pandemic pivots but, more importantly, we hear from her on how she turned a business - started from nothing - into a two location success. Yelp reviewer and creative entrepreneur, Monica S. reminds us how much joy something simple - like a sweet potato cupcake - can bring. It will leave you inspired and hungry. The Cupcake Collection: https://www.yelp.com/biz/the-cupcake-collection-nashville Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

When it comes to selling a luxury product, it’s important to cultivate a relationship with your consumer and understand their motivations. Viviana  Langhoff, owner of Adornment & Theory, a jewelry shop in downtown Chicago, shares how she created five pillars for her and her staff to live by. Yelp reviewer, Shelby F., saw these pillars come to life in her numerous experiences with the business and shares why it’s so important to focus on a meaningful customer relationship, rather than the sale. Adornment & Theory: https://www.yelp.com/biz/adornment-and-theory-chicago Ali Schwartz: https://linktr.ee/alischwar Meserole Sound: https://www.meserolesound.nyc/

Keene Addington shares his journey from selling his established restaurant chain to returning to his restaurateur roots by founding Tortoise Supper Club, a family-owned restaurant located in downtown Chicago. Tortoise Supper Club Ali Schwartz Meserole Sound: