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Iconic Designer Vera Wang Launches New Prosecco Brand: 'I Wanted Consumers to Sense That There Was Fashion Involved' Best known for her sartorial prowess, the 72-year-old entrepreneur has decades of experience pushing the creative envelope. This summer, she added a meticulously crafted, celebration-ready bubbly to her repertoire.

By Amanda Breen

Till Janz | Courtesy of KLG Public Relations

For the last three-plus decades, brides have coveted Vera Wang's silk and tulle creations. The designer's celebrity fans include Chelsea Clinton, Alicia Keys, Hilary Duff and Kim Kardashian, just to name a few. But Wang's creative expertise doesn't end with bridal wear; for years, she's designed for celebratory moments big and small — tableaus and tablescapes for entertainment and for everyday life at home. Now, for the first time, Wang's vision extends to another essential aspect of celebration: what people drink. Last month, she announced the release of Vera Wang PARTY Prosecco.

Wang's trademark eye for detail is immediately apparent with one glance at the bottle's silvery exterior and neon "PARTY" promise, splashed on like graffiti. "As a designer, I've been working with neon quite a bit lately," she tells Entrepreneur. "To me, it signifies modernity, youthfulness and energy. Neon is a very strong part of my present vocabulary and fashion. That's why the design of this bottle was very important to me. The bottle is metallic inspired — a very unique look for a prosecco."

The bottle's sparkling contents are carefully crafted too. In fact, they're the product of an extensive wine-making process, which took place at Araldica, the Piemonte-based producer of the best-selling Moscato in America. According to PARTY's press release, Wang's prosecco, which retails for $25, "is crafted from 100% Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate, with a soft and fruity finish."

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