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Big Results on a Small Budget

This story appears in the March 2009 issue of Start Up.

Are you starting your on a tight budget? Don't be frustrated by the high price of some tactics. There are many great ways to reach your target audience, even if you aren't flush with funds. The key is to figure out exactly who your best prospects are and then find creative methods to reach that core group of customers.

Ensure that the people you work with have the skills necessary to expand your business.

When launching a business, it's not uncommon for new entrepreneurs to quickly exhaust their limited marketing dollars by casting too wide a net. The solution is to aim your marketing at your top prospects by using only affordable tactics that allow you to reach them with enough frequency for your message to penetrate. Later, when your marketing budget grows, you can add additional methods that target a wider audience.

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