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Fabletics

Fabletics Spotlight
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Where brands share their insights. What's This?
Fabletics

Quiz! How Did This Leader in Women's Fitness Wear Create Millions of Loyal Shoppers?

How Kate Hudson created an army of passionate customers with a simple engagement tool.

More About Fabletics

www.fabletics.com/
Where fitness and fashion meet, Fabletics is a high-performance lifestyle brand co-founded by Kate Hudson in 2013. Established to offer high-quality activewear at an accessible price, Fabletics was designed with the modern woman’s busy lifestyle in mind; every piece is intended to fit into every moment of her day—from desk to dinner and workout to weekend. The brand offers a full selection of apparel and accessories to more than one million VIP members across eight countries via its eCommerce website www.fabletics.com and 15 U.S.-based retail stores.

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