Fabletics

Fabletics

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Where fitness and fashion meet, Fabletics is a high-performance lifestyle brand co-founded by Kate Hudson in 2013. Established to offer high-quality activewear at an accessible price, Fabletics was designed with the modern woman’s busy lifestyle in mind; every piece is intended to fit into every moment of her day—from desk to dinner and workout to weekend. The brand offers a full selection of apparel and accessories to more than one million VIP members across eight countries via its eCommerce website www.fabletics.com and 15 U.S.-based retail stores.

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Quiz! How Did This Leader in Women's Fitness Wear Create Millions of Loyal Shoppers?

How Kate Hudson created an army of passionate customers with a simple engagement tool.