Pure Fitness

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Pure Fitness is the U.S. brand for leading European gym operator, PureGym.

PureGym launched in the UK in 2009 where it pioneered the model for affordable, flexible, high-quality fitness clubs. The PureGym Group now has over 2 million members across 600 clubs in the UK, Denmark, Switzerland, United States, Saudi Arabia and United Arab Emirates. Pure Fitness provides members with flexible, low-cost, no contract monthly memberships. Its gyms are open 24/7 and offer a full range of top-of-the-line equipment.

The PureGym Group is majority owned by Leonard Green & Partners, L.P and in December 2021 KKR became a significant minority investor.


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