The Hershey Company
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The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. The Power of Search in a Shopper’s World report boldly frames the word “search” in the context of modern retail and gives you ideas on how to build an engaging total commerce ecosystem.