How Machine Learning Is Changing Influencer Marketing
To get ahead, some companies have discovered an unfair advantage in digital sales.
By Eugene Tsaplin •
Opinions expressed by Entrepreneur contributors are their own.
Influencer marketing has grown significantly due to the pervasive use of social media platforms in promoting products and services.
In 2019 the practice reached $6.5 billion and is projected to reach $15 billion by 2022. Marketing today is all about algorithms, data and analytics to gain a targeted audience rather than the traditional spray-and-pray approach. The major success factor is figuring out how influencer marketing can become more effective by targeting the right audience to increase customer engagement.
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