There's Just <em>Not</em> an App for That
We get it: Apps are hip. But they also run on cell phones that can barely make calls--much less find where we are, track our spending or run our day-to-day ops. Here's a list of apps not yet ready for small-business prime time.
Navigation apps
What they're supposed to do: Get you and your team from Point A to Point B.
What they really do: Get you and your team utterly and completely lost.
Why they don't work: Because most map apps aren't maps at all--they're location-based media services based on stuff such as outdated phone book listings. Rely on them to get you to your pitch meeting, and you're likely to end up in the driveway of your VC's ex-wife's former roommate's place.
What to do instead: Cough up a mere $90 for a real portable GPS system from a legit nav outfit like Garmin or Magellan. Then you'll be able to find us to hand-deliver our thank-you note.
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