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6 Ways a Startup Can Surpass Entrenched Brands Entrepreneurs often create businesses but are unable to establish themselves as leaders due to industry giants dominating the market share. This article highlights the factors than an entrepreneur should consider in order to break that dominance and establish themselves as an industry leader.

By Abeer Raza Edited by Joseph Shults

Opinions expressed by Entrepreneur contributors are their own.

Startups have played a substantial role in driving competition, enabling economic disruption, and introducing new trends into the market.

With cutting-edge technologies, market-friendly ideas, and strategic innovation, several startups have beat well-entrenched brands in the market, creating massive value and impact in their target markets.

A prime example of such a case is Yahoo, who was the dotcom of the year with a revenue of $125 billion back in the 1990s and 2000s. Strategic acquisitions and entrepreneurial instincts had placed Yahoo way ahead of the curve in the burgeoning digital world.

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