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By Jacquelyn Lynn

Opinions expressed by Entrepreneur contributors are their own.

In 1995, when Pierre Omidyar introduced an online business venuethat was essentially a virtual garage sale with auction pricing, noone knew a retailing revolution was about to occur.

That site became known as eBay, and it's hard to findsomeone today who hasn't at least heard of the popular onlineauction company. On any given day on the site, an estimated 12million new and used items are available, 1.7 million new listingsare posted, and sales totaling some $40 million take place. And allit takes to get your share of that market, which is worth nearly$15 billion annually, is a computer, a modem, a digital camera orscanner, and something to sell.

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