Take the Lead Find out what it takes to get ahead of the competition.
By Mark Henricks •
Opinions expressed by Entrepreneur contributors are their own.
Before he writes one of his bestselling business books on competition, Jason Jennings and his research team spend more than a year doing an exhaustive study of the specific topic at hand. Here, the author of It's Not the Big That Eat the Small... It's the Fast That Eat the Slow and Think Big, Act Small reveals the five characteristics of companies that stay ahead of the competition.
1. They have executives who keep their hands dirty. That means entrepreneurs are on the front lines with customers at least 50 percent of the time. Jennings explains: "This helps them keep their fingers on the pulse in the market they serve."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs