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Drinking and Drying

Drybar will style your mane (and pour your champagne) for $35. No wonder business is booming.

This story appears in the October 2010 issue of Entrepreneur. Subscribe »

Beware the woman with a blow-dry. She walks taller, negotiates tougher and can blind opponents with a toss of her freshly coifed locks. Such is the thinking behind Drybar, a new chain of high-concept salons in that caters solely to women who skip the cut and color for a simple shampoo and mane styling.

"You see this amazing metamorphosis that goes beyond their appearance," says Drybar co-founder Alli Webb, who conceived the idea after operating a mobile hair service for two years. But when Webb went to her older brother, Michael Landau, for business advice, she quickly inherited an ambitious partner. Landau, a former exec at Yahoo!, foresaw a Drybar empire. "Women either had to go to a high-end salon for a very expensive blow-out or to one of those discount chains," he says. "There was a big hole in between."

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