Honk if You Can Read This Sign spinning has morphed from curbside oddity to performance art--and a surprisingly effective way for a startup to grab attention.
By Annie Lindstrom •
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Blog ads or cable television? E-mail marketing or direct mail? When you're sizing up advertising options, don't underestimate the power of riding a big red arrow like a bucking bronco.
Sidewalk sign spinners, long used to lure Sunday drivers into housing developments and car dealerships, are rapidly conquering new turf: concert venues, movie openings, restaurants, magazines and cell phone services. Especially in warm climes, such as Florida and Southern California, this guerilla marketing technique has evolved into a profitable form of street performance.
