It's in the Mail
How to land your product on the pages of a catalog
Catalogs fill the mailboxes of consumers everywhere, retailingevery product under the sun--from household items to gifts to food.You name it, and there's probably a catalog that specializes init. If you're aching to see your product on the pages of one ofthose fancy catalogs, the good news is that it's definitelypossible. "Merchants are always looking for greatproducts," says George Hague, senior marketing strategist withJ. Schmid & Associates, a catalog consulting company in ShawneeMission, Kansas.
The key is to research the catalog that best suits your productwith the right niche and price point. One mistake new entrepreneursoften make is not understanding catalogs' margins and pricepoints. "Catalogers like to operate on a more than 50 percentmargin," says Hague. "If the retail price is $10, thencatalogers will [likely] ask you to sell it to them for $3.50 or$4."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
This Co-Founder Was Kicked Out of Retailers for Pitching a 'Taboo' Beauty Product. Now, Her Multi-Million-Dollar Company Sells It for More Than $20 an Ounce.
-
Have You Ever Obsessed Over 'What If'? According to Scientists, You Don't Actually Know What Would Have Fixed Everything.
-
After He Was Fired From the UFC, This Former Fighter Turned His Passion Into a Thriving Business
-
Most People Don't Know These 2 Things Are Resume Red Flags. A Career Expert Reveals How to Work Around Them.
-
How One Woman Turned Pandemic-Induced Boredom and a Makeshift Garage Art Studio Into a Thriving Franchise
-
Use These 4 Self-Care Rituals for More Resilience and Less Depletion
-
Shark Tank's Barbara Corcoran Wants to Invest in 'Someone Who Probably Needs a Good Shrink Instead of a Business'