Matching Franchisors With Investors Dan Shifrin couldn't get money to buy a franchise, so now he connects potential franchisees with investors.

It's no secret that franchise financing has gone belly up--and Dan Shifrin knows it firsthand.

Shifrin, the New York City-based founder of Autowraps, which wraps cars in advertisements, and a former executive at ZipCar, wanted to buy a franchise last year. But after getting turned down for a loan, he instead decided to use his money to create two websites that match potential franchisees with investors.