Q:I am interested in producing targeted coupon books for my community. Do you have any further research on this topic?
A: The web is affecting the local coupon business in several ways. First, it can help you distribute your coupon books. Someone entering a city name and the word "coupon" into a search engine will immediately find the available sources of coupons in that community. Searching the web can also help you check out existing coupon publishers in your community. But even if no one appears to be offering coupons in your area, double-check with your local chamber of commerce and prospective customers, including accountants, chiropractors, cleaning services, printers and web designers.
The web is also providing new competition to advertising coupons printed in booklets, fliers, newsletters and magazines. Some local websites offer downloadable coupons, which attract the businesses and consumers you want for your printed coupon book.
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