Surviving Business Boot Camp

Twin brothers Kevin and Russell Otway knew they wanted to start a business. So in 2007, they attended boot camps run by Florida International University to learn the basics. Kevin wanted to learn financial modeling, and Russell participated in the marketing boot camp. That same year, the 29-year-olds started Veterans Energy Solutions LLC, which provides energy-consumption audits and green-energy designs to residential and business customers. "I had ideas on how to piece things together, but going to the boot camp helped give me direction to build something that's logical and flows," says Kevin. "It's not just saying, 'I'm going to make $25,000.' Instead, it's, 'This is what I need to do to make $25,000 to break even or make a profit.'" That direction helped the pair grow their Miami company to $500,000 in sales this year--and FIU's boot camp is just one of many programs offering budding entrepreneurs intensive training on starting a business.

Marketing, financing and writing a business plan are three areas the Eugenio Pino & Family Global Entrepreneurship Center at FIU covers in its series of boot camps, which cost from $50 to $95 each. "The main thing [boot camps] help with is perspective," says Colleen Post, founding associate director of the Pino Center. "When you're working on something so long, you forget to look at the big picture. We get them to look at how the whole monster works." You don't have to be a student to enroll, but requirements vary according to university, so check with the boot camp you're interested in for prerequisites.