Over the years, I've had hundreds of ideas for businesses. If you're reading this magazine, you've probably had your own share of business ideas. (Maybe some of the same ones I had. )
A few years back, I wanted to start a company that would send men underwear and socks for the rest of their lives. You'd register your preferences (styles and sizes) on a website, enter a credit card number and sit back: Packages would come, once every six months, until you changed or stopped your order. My thought was that men hate shopping for underwear and their wives/partners don't want to have to do it for them. So why not an underwear subscription service?
I came up with a name--Underwear for Life--and even registered the domain name underwearforlife.com. But that's about as far as I got.
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