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Backlash

Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Should Amazon Succumb to Pressure to 'Dump Trump' Products?

Women's rights group UltraViolet has organized a petition with 13,000 signatures asking Amazon to remove the controversial figure's menswear line from its offerings.

Air France Offers Compromise After Flight Attendants' Outrage at Headscarf Rule

Those who aren't comfortable wearing a headscarf in Tehran can fly to other locations, the company said.

A Startup That Promised Cash to Engaged Couples Breaks Hearts With an Abrupt Pivot

After originally offering $10,000 to couples who remained married, SwanLuv changed its model to a crowdfunding platform.

More From This Topic

Mistakes

When Does Internet Outrage Become Outrageous?

Welcome to the age of outrage, where backlash is swift and intent has little meaning.