Start-ups are going for rebranding and image makeover to develop a more distinct and memorable brand for themselves, and to align their ever-evolving businesses with their brand perception
Sreevathsa Prabhakar, founder and CEO of Servify, shares his story of making a 'not-so-cool' business successful. Prabhakar divulges how he made his 'operationally intense' business commercially successful and won the trust of investors.
