chief marketing officer
News and Articles About chief marketing officer
Big Data
![Joe Davis]()
Disruptive Technologies Highlight the Importance of New Data Roles in Companies
New job titles accompany companies' forays into the information-dense marketing universe.
Take It From The Pros
![Eric Siu]()
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Rebranding
![Jim Freeze]()
Leading, and Surviving, a Company Rebranding Effort
Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
