chief marketing officer

News and Articles About chief marketing officer

Disruptive Technologies Highlight the Importance of New Data Roles in Companies
Big Data

Disruptive Technologies Highlight the Importance of New Data Roles in Companies

New job titles accompany companies' forays into the information-dense marketing universe.
Joe Davis
A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.
Take It From The Pros

A Great Chief Marketing Officer Can Make All the Difference. Here's How to Snag One.

Hiring a CMO can be tricky for a number of reasons, including that they don't come cheap. Try one of these five strategies.
Eric Siu
Leading, and Surviving, a Company Rebranding Effort
Rebranding

Leading, and Surviving, a Company Rebranding Effort

Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Jim Freeze
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