University of Michigan's consumer sentiment index edged up to a reading of 71 in September, a slight uptick from August's 70.3, which was the lowest level since 2011.
How You Can Organize Reviews Across Platforms to Understand How Your Customers Feel and Optimize Your Offerings
Sentiment analysis can help you measure how your customers feel about your products or services.
The condom industry has always been a challenging market to deal with but people are slowly understanding the need
Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
To get accurate consumer feedback, it's time to look beyond the traditional survey.
Marketers will now have access to more nuanced references, not just explicit mentions.