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Consumer Sentiment

7 Statistics Entrepreneurs Need to Know About Legal Cannabis and CBD

Public opinion and consumer preference for cannabis over Big Pharma are powerful forces shaping the cannabis market.

Think Boldly but Validate Your Ideas Before Taking the Leap

Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.

Stop Interrogating Your Customers and Start Listening to What They're Actually Saying

To get accurate consumer feedback, it's time to look beyond the traditional survey.

Marketers Are Taking a Closer Look at Your Tumblr Photos. Here's Why.

Marketers will now have access to more nuanced references, not just explicit mentions.

U.S. Consumer Sentiment Takes Surprise Tumble

U.S. consumer sentiment unexpectedly fell in August while housing starts for July also missed estimates.