customer rewards

McDonald's Plans to Roll Out a Rewards Program For Customers

The system will likely be based on the number of times a customer visits the fast-food franchise each month.

Why You Should Discriminate Amongst Customers, and Be Proud of It

Although we all want to feel that every customer is equal and loved, the fact is that all customers are not equal or loved.

Gene Marks

If You Want Happy Customers, Do These 5 Things (Infographic)

It's not that hard to make holiday shoppers happy -- and the payoff can be huge.

Laura Entis

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.

Keith Smith