customer rewards

Marketing

Brand Loyalty Isn't Enough to Keep Customers — But Reviews and Rewards Are. Here's How.

Reviews and rewards are the biggest factors swaying consumers in the new digital landscape. Brands need to get with the program.

Growing a Business

5 Proven Customer Loyalty Programs That Pay Actually Off

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives.

Marketing

As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Marketing

5 Tips for Quickly Reducing Customer Churn

To increase loyalty, businesses must realize that their relationship with the customer does not end with closing a sale, that's where it actually begins.

News and Trends

The New Normal in Rewards - Going the E-commerce Way

Some of the rewards which don't seem to be existing or valued today, may find a lot of relevance in the long term

Franchise

McDonald's Plans to Roll Out a Rewards Program For Customers

The system will likely be based on the number of times a customer visits the fast-food franchise each month.

Growing a Business

Why You Should Discriminate Amongst Customers, and Be Proud of It

Although we all want to feel that every customer is equal and loved, the fact is that all customers are not equal or loved.

Growing a Business

If You Want Happy Customers, Do These 5 Things (Infographic)

It's not that hard to make holiday shoppers happy -- and the payoff can be huge.

Marketing

Reciprocal Loyalty -- the Best Way to Acquire and Retain Customers

Some companies cultivate and win consumers' support by thanking and rewarding them for their online engagement.