damage control

Marketing

Don't Fall Victim to a Digital Hitman — Here Are 6 Ways to Protect Your Online Reputation From Fake Reviews

Safeguarding your online reputation has become paramount, yet all it takes to damage it is just one little fictional allegation. Protecting yourself from fake reviews requires a strategic defense plan, built on active monitoring, reviews verification and counteraction.

Leadership

Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company's Failed Response.

Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.

Operations & Logistics

What to Do When You Wake Up to a PR Crisis

Unfortunately, the old saying that 'all press is good press' is wrong. But you can survive.

Operations & Logistics

Scared for Your Reputation? The Crime Is Seldom as Serious as the Cover Up.

Ryan Lochte is merely the latest in a very long line of people who made their problems much, much worse by lying for fear of the truth.

Branding

JetBlue Defends Decision to Ask Passenger to Replace Booty Shorts Before Boarding Flight. Will the Incident Affect Its Brand?

The airline stands by its old-fashioned stance on attire, but experts say it doesn't have to. Here's why.