Business News
What’s the ‘Mini Effect,’ and How Are Brands Like Trader Joe’s Cashing In?
From tiny canvas Trader Joe's bags to pint-sized versions of Lowe's plastic bucket, brands are shrinking popular items for the "mini effect."
Lowe’s
Business News
Viral TikTok Video of Lowe’s Employee Screaming for Help Leads to Resignation
A Lowe's employee resigned after a video of him struggling with the box went viral, garnering almost 4 million views.
By Steve Huff
Business Ideas
Podcast: When PowerPoints Weren’t Working, This Lowe’s Exec Passed Out Comic Books Instead
Learn why Lowe's employs a behavioral scientist to run its innovation lab.
By Linda Lacina
Tech
What Americans Want From a ‘Smart’ Home (Infographic)
People generally have three main objectives in mind when considering having a 'smart' home, according to Lowe's.
By Jason Fell
Building a Business
Take a Cue From ‘Game of Thrones’ in Content Marketing
Though you needn't worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
By Jim Yu
Building a Business
The Connected Home: A Huge Opportunity But Slow to Catch On
Representatives from LG, Lowe's and Verizon discuss why the market for these smart gadgets has potential but hasn't exploded yet.
By Jason Fell