marketing data

Data Analysis

The 7 Most Common Analysis Mistakes New Marketers Make

Inexperienced marketers often compare apples to oranges in their analyses, e.g.: Bounce rates and conversions can't be compared.

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.

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