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measurement

Growth Strategies

How to Effectively Measure Strategic Initiatives

Follow this expert advice for laying out a game plan for any project or initiative that will help you evaluate it before, during and after the project is complete.

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.

Should ROI Be Attached to Every Marketing Activity?

Here's a three step plan to help you apply the right set of tools and data-mining strategies to get the most out of your ROI measurement plan.

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.