Multigenerational

It's no less important than an age-varied workforce.

Marketing strategies need to include families with adult kids and grandparents under the same roof.

Older adults are one of the world's largest underserved populations. Those who invest now will tap unmet needs and reap the rewards.

Used smartly, new tech can help resolve many of the same differences it's helped magnify -- including gaps in communication, skill sets and work-life balance.